The Sprawl

The Sprawl, lead by Jeremy Klaszus is redefining journalism in Calgary. Jeremy approached me shortly before launching the project in need of some brand identity help and I’ve since stayed on, helping with the visual direction of the company.

sprawlcalgary.com

2017 – 2019

Logo Sketches

Stories are broken up into editions which are signalled through updated colours. Since everything is digital, it affords the opportunity to use colours that would otherwise not be possible in print.

Website (Olympics illustration by Tyler Lemermeyer)

The brand was extended and beautifully executed by Morgan Curley and Mackenzie Patterson based on the basic visual language that had been established during the early days of The Sprawl.

T-Shirt

Sprawlcast (Podcast)

Letterpress print for supporters
Printed by Feast
Illustration by Chris Pecora

Letterpress print for supporters
Printed by Feast
Illustration by Chris Pecora

The Sprawl is an important voice in Calgary following the exodus of alternative media sources such as FFWD (RIP) and seeks to provide an angle not covered by the local media giants.

The Sprawl is 100% supported by its readership through Patreon.

Consider supporting it today!

The Sprawl
Newspaper Design and Illustration

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New!
Ritual Coffee Roasters
Recruitment Illustrations

New!
The Dandy Brewing Company
5 Year Anniversary Poster

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The Sprawl
Branding & Identity

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Voter Impersonation

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Rabbit Apparel
2018 Collection

Polaris Music Prize
Poster for Weaves, Wide Open

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Inktober
Daily Illustrations

Phil & Sebastian Coffee Roasters
Cafe Mug

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Bankview Community Association
Community Hall Mural

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Blue Star Diner
T-Shirt

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Logos/Identities

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The Brute Squad
Branding

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Feast Letterpress
Studio Mural

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Calgary Public Library
Kindergarten Library Card

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The Dandy Brewing Company
Zine: Brewing A Dandy

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Neighbourhoods First
Publication Design and Illustration

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The Dandy Brewing Company
Octo-Growler Print

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Vaccination Politics

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Sled Island
Poster for Ex Hex

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Swerve Magazine
Grammar Nazis

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New!
Fiasco Gelato
Music Festival Poster

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Buy!
Abduction!
Sticker

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Goodbye, FFWD Weekly

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The Backyard
Event Branding and Poster

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Buy!
Merchandise
Prints/Stickers/Pins/Miscellaney

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Mental
Risograph Print

Audience Funding

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